WORLD DOWN SYNDROME DAY / MARCH 21
Celebrate 3.21
SHOW UP WITH YOUR BUSINESS • MARCH 21, 2027

Your business can make belonging visible.

Pick what fits your team, your customers and your community.

From coffee shops and salons to home services and neighborhood stores, every business has a way to celebrate World Down Syndrome Day. Start small or dream big.

Find Your Extra Register Your Business

Resources are free. Participation and giving are always optional.

FOUR WAYS TO SHOW UP

Pick the one that feels like you.

Mix them, or do just one. Each card points to something you can use today.

  1. Rock Your Socks

    Bring your team together with a visible, easy conversation starter.

    Browse business resources

  2. Show Your 3.21 Spirit

    Put inclusion in the window, on your channels and in everyday conversations.

    Find wording to borrow

  3. Make Your Business a Little Extra

    Choose an idea that fits your industry and the people you serve.

    Find your extra

  4. Give a Little Extra

    Optional business-funded giving to support community impact through Continue the Story. No pressure on customers, no checkout surcharges and no implied requirement to donate.

    See how giving works
FIND YOUR EXTRA

A starting point made for your place.

This is how the tool works today. No account is needed to explore, and registering is a choice you make at the end.

  1. STEP 1

    Tell us about your business

    Look it up, or type your details in manually. Nothing is registered by looking.

  2. STEP 2

    Choose your kind of extra

    Keep it easy, let’s have fun, go big, or surprise me.

  3. STEP 3

    Get five recommendations

    Five starting points matched to your kind of business.

  4. STEP 4

    Keep or swap

    Select the ones you like. Swap any you don’t.

  5. STEP 5

    Register if you want

    Optional. You can take the ideas and go without signing up.

Find your extra

Examples of how ideas can fit an industry

EXAMPLE · NOT A PREDICTION

A restaurant

  • Staff wear bright socks for the lunch shift.
  • A table card explains what 3/21 means.
  • A welcome message on the specials board.

Illustrative only. Your recommendations will depend on what you tell the tool.

EXAMPLE · NOT A PREDICTION

A home-services company

  • Crews wear colorful socks on service calls.
  • A welcome note on the invoice email.
  • A van-door sign or a shared team photo, with permission.

Illustrative only. Your recommendations will depend on what you tell the tool.

FREE BUSINESS TOOLKIT

Start with the tools we have.

Open the participation guide or browse the free business resources. More guides are on the way; previews below are clearly labeled.

IN DEVELOPMENT

Business Quickstart

A planned starter sheet to help you choose where to begin. It supports the four ways above—it is not a fifth participation guide.

Not available to download yet
IN DEVELOPMENT

Rock Your Socks Guide

A planned shared guide for a team sock day and welcoming conversations.

Not available to download yet
IN DEVELOPMENT

Show Your 3.21 Spirit Guide

A planned shared guide for displays, team messages and sharing the celebration.

Not available to download yet
IN DEVELOPMENT

Give a Little Extra Guide

A planned shared guide for optional business-funded giving. Participation never requires a donation.

Not available to download yet
IN DEVELOPMENT

Industry-specific guides

Reusable guides by type of business are being prepared. They aren’t available to download yet.

Not available to download yet
Browse business resources
WHY IT MATTERS

When local businesses show up, the whole community notices.

It does not have to be complicated, expensive or tied to a sale.

  • A welcome sign

    A message in the window tells every neighbor who walks by that this is a place for them.

  • A team in colorful socks

    An easy, friendly conversation starter that needs no budget.

  • A thoughtful conversation

    Make a little room in your customer conversations for belonging. It doesn’t have to be tied to a sale.

An adult woman with Down syndrome works behind the counter at a coffee shop.
Illustrative image · AI-generated
BUSINESSES SHOWING UP

Businesses already in.

Every business listed here has been reviewed and approved for public display.

Your people. Your place. Your way.

Start small or dream big. You can help make Canal Winchester a place where everyone belongs.

Find Your Extra Register Your Business Explore Free Resources
STORIES

Stories from the community.